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Our History

The Taqeef story is one of ground-breaking innovation and industry firsts. 

We’re proud of this heritage.  And, while our business continues to evolve, our commitment to world-class cooling - and world-class customer service - remains unchanged.

1972

Business Start-Up

The Taqeef business (then known as Electronic Appliances Company) is established in Abu Dhabi as a domestic appliance retailer.

PARTNERS FUJITSU GENERAL

1973

Fujitsu General Partnership

Taqeef works closely with founding partners Fujitsu General to develop the world’s first desert specified AC unit. Its launch in the Middle East revolutionises the AC industry in the Region, and puts Taqeef on the map as the authority on cooling.

IN AL AIN

1974

AL AIN BRANCH

Taqeef opens its second branch in Al Ain.

dubai

1976

DUBAI BRANCH

Taqeef opens its Dubai branch.

1980

No 1 DISTRIBUTOR

Taqeef becomes the largest distributor of window ACs in the region. The market remains relatively small, and Taqeef continues to offer other domestic appliances.

1985

Product Expansion

Taqeef introduces split ACs into its portfolio.

1994

New CEO Tariq Al Ghussein

Tariq Al Ghussein is named CEO of Taqeef. He rationalises the business to focus solely on AC and expands the product portfolio moving into the light commercial market for the first time.

1997

Warranty Traceability

Taqeef launch the region’s first automated AC warranty traceability system.

2001

Business Expansion

Taqeef expands operations outside the UAE, launching an operation in Sudan.

2005

Ras Al Khaimah Branch

Taqeef opens its Ras Al Khaimah branch.

2008

Midea RAC PARTNERSHIP

Taqeef forms an exclusive partnership with Midea RAC - a global leader in the HVAC marketplace.

2008

Iraq Expansion

Taqeef expands its network into Iraq with the opening of an Erbil showroom, followed by one in Basra (2010) and Baghdad (2010).

2009

Commercial Cooling

Taqeef enters into the mainstream commercial cooling market with an exclusive collaboration with Midea CAC.

2010

Call Centre

Taqeef opens the region’s first dedicated AC call centre, with call back guaranteed as standard.

2010

Showroom Expansion

Taqeef opens two more UAE showrooms in Ajman and Fujairah.

2011

Zayed City Branch

Taqeef opens a Zayed City branch.

2014

World’s Largest VRF Installation

Taqeef completes the largest VRF project in the world – The Jebel Hafeet 5,000 Villa Project in Al Ain.

2015

Energy Solutions Division

Taqeef becomes the first AC supplier in the region to create a dedicated Energy Solutions Division. Specialising in energy studies, retrofitting, labelling and district cooling the Taqeef green team deliver cost and energy savings.

2015

VRF Retrofit

Taqeef completes its first retrofit project to replace chillers with a VRF solution. The system upgrade generates annual savings of 66% (independently audited and accredited by EMS).

2015

Centrifugal Chiller

Taqeef installs a centrifugal chiller plant (comprising five 2,000 tonne Midea units) in Dalma Mall, Abu Dhabi. It features the world’s most efficient chiller, and is the first and the largest Chinese brand centrifugal plant outside Asia.

2016

Corporate Re-brand

Taqeef undergoes a corporate re-brand; bringing all businesses under the Taqeef name and rationalising its corporate image.

2016

ESMA/QCC Joint Certification

Taqeef is the first AC supplier in the region to have all products certified by ESMA and QCC.