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The home of conscious cooling.

800TAQEEF (800 827333)

Summer Campaign Promotion

Terms & Conditions

The Promotion is organised and Promoted by the “MIDEA” brand, category Air Conditioners, under the registration of MIDEA CONSUMER APPLIANCES DMCC (the “Company”) located in the United Arab Emirates.

“MIDEA AIR CONDITIONERS” is distributed by “TAQEEF REFRIGERATION AND AIR CONDITIONING TRADING L.L.C (the “Company”) in the United Arab Emirates.

“MIDEA” gives TAQEEF the authority to decide on its behalf. The below rules and regulations along with the mechanics will be made by the Taqeef team.

This text is the contract that governs the relationship between the Company and you (the “Consumer(s)” or “Winner(s)”) in contracting the activation of the Promotion. The Consumer shall be subject to the Terms and Conditions laid herein. It is at the absolute discretion of the Consumer to participate in the Promotion.

The Company reserves the right to revise the T&Cs at any time, and you will be notified of such revision(s) by posting an updated version on our website. You are responsible for regular review of the T&Cs.

Article 1: Scope

  1. The Promotion & online entry submissions will be from August 1st, 2022, at 00:01 am until September 30, 2022, at 11:59 pm. 
    The Company reserves the right to extend the last day of submission of entries without prior notice.

  2. The Promotion is valid only in United Arab Emirates (“UAE”) for United Arab Emirates residents only, aged 18 years old or older who have a valid Passport (not expiring within 6 months)

  3. The Promotion T&Cs apply only to Midea AC units that range from AED 1000-6000.

  4. The Promotion will only cover the participating Midea AC units in the United Arab Emirates.

  5. Offer is valid on Midea AC units – Categories – Split AC, Window Unit and Portable AC.


Article 2: Competition Rules

  1. This registration is open to Midea consumers who bought Midea Air Conditioners.

  2. The product purchase is within the dates of promotion from 01/08/2022 until 30/09/2022.

  3. This activation is running in selected stores and in the online store of Taqeef. It is accessible in the form of print materials displayed in stores and the online platform of Taqeef in the UAE. Please refer to the table below for the list of stores at the end of this document/webpage.

  4. For online purchases, the customer participation form will be filled out by the Taqeef staff.

  5. Only one entry will be accepted for each invoice. Multiple entries with the same invoice won’t be accepted.

  6. Entry for the registration starts on August 1st, 2022, and the closing date for participation will be September 30th, 2022.
    After this date, no further registration will be permitted.

  7. In case the information filled on the voucher is incorrect; the participant will not be considered.

  8. No responsibility can be accepted for entries not received for any reason.


Article 3: Competition Mechanics

The rules of the competition are as follows:

  1. To enter the Promotion, the Consumer shall buy the Midea AC unit and fill in the physical voucher.

  2. The Promotion runs from August 1st, 2022, from 00:01 am until September 30th, 2022, until 11:59 pm. After this date, no more participation will be possible unless the Company decides to extend the validity of the Promotion.

  3. The Consumer shall follow the instructions for the Promotion by filling the physical voucher with his/her correct personal & purchase details: First Name, Last Name, Email Address, Phone number and invoice number.

  4. The entry will not be accepted if the fields are not filled in correctly.

  5. The consumer can use each invoice only once. i.e., 1 invoice = 1 participation.

  6. The Consumer must participate in the scratch-and-win offer for a chance to become an instant winner or eligible for the lucky draw.

  7. Customers purchasing the Midea product are eligible to participate in the offer.

  8. The promotion has both online and offline activation across the UAE.  

  9. There will be two types of promotions.   

    • Lucky Draw and Scratch and Win:

    1. To be conducted across individual stores and dealers in the UAE.

    2. Instant win voucher gift can be redeemed on the spot or picked up later from the store.

    3. Lucky Draw winners will be announced on October 13th, 2022.

    • Only Lucky Draw:

    1. To be conducted in the Organized Retail Physical Stores and Taqeef Online Store (

    2. Lucky Draw winners will be announced on October 13th, 2022.

  10. The total value of the promotion value is 270,000 AED.

  11. The Consumer will instantly find out if he is an instant prize winner for the Scratch and Win.

  12. The winning original invoice will be checked and validated.

    • If a Winner’s entry is valid, he/she will be contacted at its registered email address for confirmation with details for prize transfer.

    • If a Winner’s entry is invalid, he/she will not be contacted at his/her registered email address. 

    • The reasons for rejection are the following:

      1. Duplicate or incorrect invoice/invoice number.

      2. The date of purchase is not within the dates of promotion from 01/08/2022 until 30/09/2022 

      3. Participating product not listed on the invoice.

  13. The employees of Taqeef and Midea and their immediate families (parents, grandparents, children, grandchildren, siblings, in-laws and spouses) are excluded from the Activation. Any participation of these persons in the Activation in violation of this term shall be considered automatically void.

  14. At any stage of the Promotion, if usage of unlawful methods or cheating by a participating Consumer is discovered, the same will result in disqualification and ban of further participation by the participant from the Promotion. The use of any automated software or any other mechanical or electronic means that allows a Consumer to enter the competition automatically is prohibited.


Article 4: Competition Prizes

  1. Grand prize: 

    • 20 individuals win a world-class sports experience to Qatar/Travel Gift voucher dnata.

    • The prizes are non-transferable and are not redeemable for other alternative rewards.  

    • Taqeef will bear the cost and expense of shipping the prizes.

    • Winners will get a dnata Sports Travel Gift voucher with the option to redeem it for any travel product/service sold at dnata.

    • Holder of the voucher can use it for any travel services at dnata (including sporting events)

    • This voucher will be printed on the dnata letterhead, mentioning the full value and the winner’s name.

    • With this option, customers can make multiple transactions until the full value is redeemed.

    • This voucher will be redeemable only at dnata Travel head office at Sheikh Zayed Road, Dubai.

  2. Instant prizes/gifts:

    • 500 instant win prizes with scratch and win vouchers.

    • The prizes are non-transferable and are not redeemable for other alternative rewards.

Article 5: Lucky Draw Winners

  1. Taqeef will pick participants that have filed all the required information and are eligible participants for the lucky draw. The 20 participants/winners will be drawn by the Taqeef team under the supervision of a government official. In addition, 20 replacement winners will be selected on the day of the draw.

  2. The draw will be conducted at the Taqeef showroom on October 13th, 2022.  

  3. The winners will be notified by e-mail within 3 days after the selection date. If the winner cannot be contacted or does not claim the prize within 10 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

  4. Taqeef will notify the winner when and where the prize can be collected/ delivered.

  5. Upon claiming the prize, the winner must present proof of identity (ID or passport with residence permit) and the voucher slip.

  6. Taqeef’s decision will be final in all matters to do with the competition, and no correspondence will be entered into.

  7. By entering this competition, an entrant indicates their agreement to be bound by these terms and conditions.

  8. The winner agrees for Taqeef and Midea to use their name in any publicity material, photographs and videos on online and offline platforms.

  9. Taqeef shall have the right, at its sole discretion and at any time, to change or modify these terms and conditions; such change shall be effective immediately upon posting to this webpage. (


Article 6: Intellectual Property Usage Rights & Legal Disclaimers

  1. The Consumer hereby grants to the Company, at no cost, the unconditional, perpetual right and authority to publish and broadcast anywhere in the world, for editorial, advertising, promotional, marketing and/or other purposes and in any media, his/her name, image, likeness and/or photographs, video footage or audio record taken of him/her, taken during and for the relevant promotions, except where prohibited by law.

  2. Participation in the Promotion constitutes the Consumer's permission for the Company and its affiliated companies to use his/her name(s), personal information and/or any statements regarding the Promotion and advertising purposes only without notice or additional compensation, except where prohibited by law.

  3. The Company shall not be held liable for any loss, damage, injury, lost profits, indirect or direct damages, consequential damages, incidental damages, punitive or exemplary damages, judgments, cost or expense whatsoever, including without limitation to, property damage, personal injury and/or death which may occur in connection with the participation in the Promotion, or possession, acceptance and use or misuse of the prize.


Article 7: Promotion

  1. Taqeef also reserves the right to cancel the competition if circumstances arise outside its control.

    • Suppose for any reason Taqeef is not capable of carrying out the promotion as planned due to any circumstances, such as tampering, unauthorised intervention, fraud, technical failure, the act of God, war (whether or not declared), political coup or insurrection, rebellion, labour dispute, fire, epidemic, storm, flood, typhoon, explosion, computer bugs, legal enactment, government directive, order or regulation, any law or regulation having the force of law or any other reason or cause beyond the control of the Company, which corrupts or affects the administration security, fairness or integrity or proper conduct of this Promotion, the Company, to the fullest extent permitted by law, reserves the right in its sole discretion to cancel, terminate, modify or suspend this Promotion and to disqualify any Participant who tampers with the Promotion and the entry process.

    • To the fullest extent permitted by law, the Company is not responsible for any problems or technical malfunction of any telephone network or lines, online computer systems, servers, or providers, computer software and equipment, failure of any e-mail account or any combination thereof.

  1. The Company reserves the right to alter/withdraw the game scheme at any time without prior intimation, including the right to amend, cancel, or start in part or complete all conditions of this Promotion, including the right to substitute any prize for an item of equal value. The Company will be entitled at its sole discretion and subject to any applicable law, to terminate or modify the Promotion or to modify the T&Cs at any time prior to the closing date by posting the revised T&Cs in the following URL (

  2. The decision(s) of the Company in connection with all matters relating to the Promotion shall be final and non-appealable.

  3. In case of any dispute or difference in respect of or in connection with the offer herein, the Company's decision shall be final and binding on all concerned.

The laws of the United Arab Emirates shall govern this Promotion. Any dispute shall be adjudicated by the Courts in Dubai, United Arab Emirates.

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